Monday, October 27, 2014

Just asking - a new image series launched

Just asked myself,

Why not to squeeze some of the points I make in this blog, into images that are.. say.. more approachable? I thought it would be a good idea. So I ran along with it and made a few over the weekend.

These two (just added 2 more) are just the beginning of a wider series of images, that either ask a simple question or challenge something in the current state of the smartphone industry. I really want to do this just to see if it's something worth continuing.

As always, the goal is to increase the awareness of more natural user interfaces, through the work we've already done for Sailfish OS at Jolla.

Here's the link in case the Picasa flash plugin crashed and burned.

Anyway, let me know how these work out for you. Any comments or image ideas are also very welcomed, so I can crank out more - or stop immediately. If you already haven't, this is the perfect time to visit the comment section.

Fantastic. Let's do this, since we don't try in Finland.

Thanks for reading and see you in the next post. In the meantime, agree or disagree, debate or shout. Bring it on and spread the word.


  1. While strategy boils down to what a company wants to create (ranges from awesome to just brings us money), specifications -i believe you mean from phone HW to Ergonomics and beyond- and statistics are what will set the limits. Designing products or anything for the matter is about limits after all.
    As for the second slide the answer is simple. People who do it don't understand the limits. :P And while many push people to think outside the box they don't understand that in the case of phones for example you have to think inside the palm of the hand.


    1. Thanks for commenting,

      All those limitations are linked firmly in the past. It used to work yesterday according to these ingredients, so let's repeat the same today with marginal improvements to things we know and can control. It works, but nothing new/great comes out since it's repeating the same pattern.

      Those physical constraints do always exist, but if you have a goal defined by example long term emotional engagement, like affection, fun and desirability, the game changes. Those goals are not limited the same way as hardware.

      To continue that thought, those emotions occur on every product purchase in some way. The bar of emotional response is pretty low, since people have learned to look at the physical hard limitations. They're used to get their kicks out from them, since there's not anything else offered to them.

      "Think outside the box, but inside the palm of your hand", that's a good one. Thanks, keep it up :)

    2. Not sure i agree on the "nothing new/great comes out of repeating the same pattern". Perfecting your craft -think of artisans- is a matter of repetition and dedication to your goal. However if you miss the target then it all collapses and becomes a chore. And the results of people that reach this point are always mediocre at best.

      And to come to the second part of your reply -about emotions- your target should always be to create an experience. An end product that will be a gestalt. Even if limits apply if you get all the details right those (the limits) become secondary and don't matter anymore. And at some point even those blinded by numbers and shine will feel the quality of a great design. Not easy to achieve though. Specially the first time around. ;)

    3. True, it takes iterations to be perfect. Do them enough of times, and you're blinded by it. Then it's hard to see anything outside that. The classic example is about horses. It's good that we have more than just a bit faster horses. Someone had to break the pattern :)

      Ah, sorry for cutting corners. Yes, you create a product that has an experience that triggers emotional responses in people who experience the product. To get that chain working perfectly is a challenge.

      On the other hand, what isn't a challenge, would be too easy :)