What is keeping Sailfish OS alive

Image by Jolla

In my previous post, I used Windows phone as an example of how focusing too much on design can hurt your product. This post is a follow-up for it, focusing on the importance of design intentions and the overall reasons to do things in the first place.

Be realistically ambitiuos

For the sake of comparison, let's pretend that Jolla chose the strategy everyone expected it to choose: follow iOS and Android to join the mobile OS and smartphone business. Just close your eyes, and picture Jolla offering the same experience what Apple, Samsung and others already do.

Wonderful, here's the thing: that strategy has been perfected by Apple, Google (later Samsung et al.) since 2005. They will keep doing so in the future, without any intentions of slowing down. 7 years later Jolla was ready to compete against industry giants, with the announcement of Sailfish OS.

Enough pretending. Competing with this strategy, against these guys, is like trying to race against a bullet train, with a bicycle, without pedals. You will get nowhere; even if you pretend to. It's utterly silly to think you can beat them in their own game they've rigged beyond recovery.

You'll be spending all your time on things you can't compete with. And since everything you implement has a cost, it's more logical to find a simple solution for all those things that make your product a reality. Move through the mandatory feature list as fast as you can, so that you can save time and effort to use on what, in your vision, makes you relevant.

This is where Microsoft stumbled. WP tried to create value too close to competition, instead of building on top of and strengthening existing ones; those that made Microsoft relevant. In the end WP sabotaged Microsoft's opportunity to not limit its users to stationary computing. Their ambition to build a smartphone OS ended up instead limiting people also on the go. Looks like they're finally fixing this with Windows 10, so let's move on.

Be honest to what you exist for

Three years after the Windows phone launch, Sailfish OS rolled out as a very limited and rough experience. You were all set, if you had enough interest and patience to wade through tutorials, reviews and forum posts. It worked if you knew exactly what you were doing, but it didn't leave any room for user errors. There was hardly any guidance to help user. To be open about things, we shipped it with a beta stamp. Digital pioneers and average consumers alike received their copy, installed on the finest hardware we had access to; a mid-range phone on all accounts. A failure by industry standards.

But the thing is, we're not competing solely within industry standards; things what others already master. We have our minimal solutions for those, but our real business is where others cannot easily go. Either because they're too scared, lack the required vision, or don't really care as long as they can convince people buying their next wave of latest and greatest.

People deserve more natural and focused interfaces than current industry standards require. We need more openness, collaboration and sustainability =  a thorough value domain reset. Automation and computing in general are less about the technology, and more about finding a common direction to increase human potential; everyone deserves more time for things that are defining humanity.

What makes Jolla and Sailfish OS relevant, is our reasons to exist in the mobile space, and what our actions stand for in contrast to the competition. And that, ladies and gentlemen, is what keeps Sailfish OS alive. Not what it can directly offer, because it's not much at the moment. There's a mountain of work remaining -- actually -- make that two mountains; the operating system alone is not what you need for your computing tasks. It's merely a start.

We still need apps, more supported services and other natural functionality integration points. They are paramount in making sure Sailfish OS also stays relevant. There's a big functionality debt we owe our community. It's through their passion and trust, that we've given this chance to make a difference.

Respecting that debt would not only be human, but also an exception that this industry sorely needs to change.


Thanks for reading and see you in the next post. In the meantime, agree or disagree, debate or shout. Bring it on and spread the word.

Responsible product development. Family style.

When creating something, you sign a responsibility pact.

By respecting that pact, your creation has all the potential in the world. Just like a child has.

The same parenting guideline applies equally for new products. You have already developed a deep understanding between your child, and it's your responsibility to make everyone understand and respect that. A small child cannot yet communicate that. Neither can a new product.

It doesn't matter how many of you there are, you're all mutual parents. The whole company is.

You all have valuable information related to the well-being and success of your child. If you share that information with new people becoming involved in your child's life, everyone greatly benefits from that. Especially your child.

The challenging part is, that most of the time, it's people you don't see. People in meetings you never attend. People in cities you never visit. People in companies you've never heard off. They all have expectations for that potential you've been meticulously nurturing.

Therefore it's important that everyone of you understands their role as a parent. All of those new external expectations can be perfect opportunities for your child.

Just remember to ask and also listen if your child wants to play hockey or piano. Break down those expectations to see how they fit the personality and traits of your child. Don't just blindly decide and demand something.

Because that breaks children, instead of helping them to grow. Don't expect opportunities to create a perfect child for you. That's just horribly wrong.

Treat those expectations as goals. Because they'll help your child to grow; to become stronger by overcoming challenges. However, it works only as long as it's the child who's overcoming them. Everyone else around is just a safety net, allowing graceful failing, and encouraging to retry. It's about honesty toward your child and ones potential.

If you solve a puzzle for your child, it's you who did it. No matter how hard you claim otherwise.

So don't make dishonest promises to anyone. Those just end up hurting both the growth of your child, and your role as a parent. Don't ask your child to skip elementary school in favor of dreaming about university.

People will understand if you openly explain your family values to them. What makes your child behave like one does. Also, if your child suffers from a permanent illness, it's only good if people involved are aware of it.

In the same way, every product has their shortcomings and weaknesses. Be open about them to others, and avoid planning the future on those weaknesses. A lifetime of failure will break children as well.

So remember to listen to your children.

Don't force them into being something they're not. Nobody benefits from that.

Because if you do, I sincerely hope that the responsibility pact in question was not signed in blood.

Our children deserve better.

Both in family life and product development.

Thanks for reading and see you in the next post. In the meantime, agree or disagree, debate or shout. Bring it on and spread the word.